After twelve years away, Star Trek finally returned to television (kind of) with the debut of Star Trek: Discovery (2017-present). Discovery featured a new logo with a new typeface:
Peters over at FontShop identifies it as a customized version of "Redrail Superfast." Here's how the logo would look if rendered in the actual Redrail Superfast:
The main change I can identify is the removal of the more finicky serifs: in the base font, almost every letter has these points that go out and then down, but in the Discovery logo, they just go out, if they're there at all. It is somewhat reminiscent of the original Star Trek logo... but I am not a fan. I think it's two things: those Rs look off to me, imbalanced in some way, and only clearly Rs because of the surrounding context. The other is that its finickiness means it doesn't read well from a distance, unlike most other Star Trek logos. I think about this a lot because I shelve my Star Trek trade paperbacks in the dining room and often stare at my bookshelf while trying to get my son to slowly work his way through a meal:
Maybe the coloring is partially the issue, but I don't think the Disco logo stands out as well as the Deep Space Nine or Enterprise logos to either side of it; the novel titles are also in the customized Redrail Superfast, and similarly hard to make out, something the S&S cover designer seems to have admitted when they changed font for the sixth Disco novel.
As I mentioned in part I, the Picard (2020-present) promotional materials used the classic Star Trek font:
The subtitle font could be a number of different sans serifs, but I am pretty sure it is "DIN Condensed."
However, the logo that appeared on literally every piece of Picard tie-in material and advertising was not the logo used in the actual show! The actual show's logo looked like this:
It maintains the DIN Condensed for the subtitle (and in fact, the whole title sequence uses DIN Condensed for credits), but the "STAR TREK" is in Redrail Superfast. This was used in the show's title sequence and, as far as I can tell, literally nowhere else!
I think what happened here is an attempt at branding cohesion that someone changed their minds on at the last minute, because when the cartoon Lower Decks debuted later in 2020, this was its logo:
We have the classic "Star Trek" font for the series title, combined with a unique font for the subtitle. I couldn't find anyone on the Internet stating what the subtitle font is, nor could I figure it out myself; I suspect it's a heavily customized version of something preexisting, if not bespoke. It's definitely going for a comedy vibe, but it's also a little reminiscent of the classic TNG font, I think, with the gaps in the R and the D. (Here's a good post at the TrekBBS where a poster imagines what the logo would look like if it used the actual TNG font.) I should note that for its credits and episode titles, Lower Decks uses the exact font TNG used for those things, "Crillee Italic."
So we have a bit of a pattern emerging in the CBS All Access era, with classic "Star Trek" title and unique subtitle. This would be confirmed when Discovery returned for its third season in late 2020, debuting an all-new logo:
Aha, it all fits together! "Star Trek" for the title; "Eurostile" for the subtitle. Eurostile is one of the fonts used for the livery of Starfleet vessels; it's pretty close to what was used for the Enterprise logo, in fact. Interestingly, though, when the season three premiere debuted on CBSAA, it still used Redrail Superfast for the "Star Trek" part, but later they went back and changed it. So it seems like someone decided they wanted a consistent logo, but late in the game, it was decided that the "Star Trek" font was a better choice for this than Redrail Superfast.
I agree, though there's something indelibly original series about that logo that makes it an odd fit for a universal Star Trek brand. Maybe if it had been used all along, but as I discussed in part I, it has pretty much been contained to the original show and things meant to evoke it. It just seems wrong having it attached to a show about Picard! Surely it should have been something like this:
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| (forgive my crude mock-up) |
The next Star Trek show we know anything concrete about is Prodigy, the Nickelodeon cartoon, which will air in 2021. It keeps the theme going:
There's also the Captain Pike spin-off, Strange New Worlds, but no logo has been released for that yet. Based on the current conformity of the CBSAA era, though, I think we can guess pretty safely what font will be used for the "Star Trek" part of the title, at least!
Continue on to next month's discussion of the fonts of the books...
Very Good, congrats!
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